True North for Adidas Originals .

True North‘ is “an agency that creates design that is as effective as it is beautiful”. And looking on their work for Adidas, where they were “tasked with creating a bespoke display system for Adidas Originals within Selfridges stores” i can say that they are completely right with their claim . An Adidas shoebox became a table and the shoebox lid a chair. Its that simple, i love it.

via human resources

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