‘True North‘ is “an agency that creates design that is as effective as it is beautiful”. And looking on their work for Adidas, where they were “tasked with creating a bespoke display system for Adidas Originals within Selfridges stores” i can say that they are completely right with their claim . An Adidas shoebox became a table and the shoebox lid a chair. Its that simple, i love it.
via human resources